Most people who want to sell something online already know what they want to sell. What stops them is everything that comes after that decision — the account, the category tree, the shipping quote, the buyer who writes at two in the morning in a language they weren't expecting.
Parduota exists to absorb that part. You list the item; the platform handles the marketplace side of it. This guide walks through what actually happens between creating an account and having your first listing live — how long each step takes, what you'll be asked for, and what it costs.
What "selling on Parduota" actually means
Two things are worth understanding before you sign up, because they shape every step below.
You list once, and the item reaches buyers in several places. A listing you create on Parduota can appear on the Parduota storefront and on eBay's international marketplaces. You don't manage two dashboards, two sets of photos, or two inboxes.
You set what you want to be paid, not what the buyer pays. This is the part that surprises new sellers most. During listing you enter your net price — the amount you want to receive. The platform calculates the retail price on top of that for each channel. There's no invoice at the end of the month for commission; the margin is already built into the price the buyer sees.
You don't need a registered business to start. Private sellers are welcome, and the application form has a specific option for it.
Step 1 — Create an account
Register at parduota.com with an email address and password, or sign in with Google if you'd rather skip the password entirely. This takes about a minute and gives you a normal user account — you can browse, buy, and track orders with it.
A user account is not yet a seller account. That's the next step.
Step 2 — Apply for a seller account
From your account dashboard, open the Become a Seller card, or go straight to /dashboard/seller/apply.
The form is short. Your name, email and phone number are pre-filled from your profile — the only real decision is the one in the middle:
- Private seller — you're selling personal items. No business registration needed.
- Business (no VAT number yet) — you have a registered business; the VAT number can be added later.
- VAT-registered company — you have an EU VAT number. Company name and VAT number become required fields.
Choose honestly rather than aspirationally, because this field does real work later. VAT-registered sellers get a better margin rate on eBay sales, and, going the other way, EU consumer protection rules mean a registered business cannot use Incognito Mode — buyers have to be able to see who they're buying from.
Below that, a store name and short store description are optional. You can add them later, but a store name is worth writing now: it's the label buyers on the Parduota storefront see attached to your listings.
Submit, and your application goes to the review queue.
Step 3 — Approval
Your dashboard card changes to Application Pending while a human reviews the application. You'll get a notification when the decision is made.
Approved accounts get the Seller Dashboard — inventory, sales, pricing, settings, everything below this line. If an application is declined, the form stays open and you can apply again with corrected details; it isn't a permanent door closing.
Step 4 — Your first listing
The listing form is a four-step wizard, and it saves a draft as you go, so you can leave halfway through and come back.
1. Photos. First, deliberately. Photos do more work than the description does — buyers scroll, they don't read. Shoot against a plain background in daylight; if the item has a part number or a label, give it its own photo. There's a background-removal tool in the dashboard if your photos need cleaning up.
2. Basic info. Title, condition, description, SKU, and package size. The title is what buyers search — brand, model and part number belong in it, not adjectives. Package size has presets, so you usually pick rather than measure.
3. Category and details. The category drives which item specifics you're asked for, and item specifics drive whether the listing shows up in filtered searches. Filling them in is the least interesting ten seconds of the process and one of the highest-return.
4. Review. A summary of everything before it goes out.
New listings pass through a review queue before going live. It's a quality check, not a negotiation — it catches missing categories, unusable photos and prices that look like typos.
Step 5 — How the price is built
You enter one number: what you want in your pocket. The pricing engine builds the rest.
The eBay margin starts at 35% and decreases as the item gets more expensive — one percentage point for every €100 of your payout, with a floor at 22%. On the Parduota storefront it's a flat 15%, capped at €150 in absolute terms, so high-value items don't get punished. Two discounts apply on top: VAT-registered sellers get 5% off the eBay margin, and sellers approved for self-shipping get a further 3%.
Final prices are then rounded to sensible retail numbers rather than left at €47.31.
The practical implication: raise your net price and the buyer's price rises by more than your increase; the margin percentage falls slowly, but it's still a percentage. It's worth entering a couple of candidate net prices during listing and watching what happens to the retail figure.
What it costs
Listing costs are paid in points. €1 buys 100 points, and the minimum top-up is €2.50 (250 points).
Without a subscription, a listing costs 20 points — €0.20. That's pay-as-you-go, and for occasional selling it's the whole story: buy points when you need them, no recurring charge.
Subscriptions lower the per-listing rate and include an allowance of listings each month. The Basic plan is around €6/month with 40 included listings and a €0.15 rate; Pro and Pro Plus scale that up to 500 and 2,500 listings with rates of €0.10 and €0.04. Once you exceed the included listings, extras are charged at your plan's reduced rate rather than the standard 20 points. If a subscription lapses, the rate reverts to 20 points per listing — the listings themselves stay up.
There's also an optional AI Smart add-on that reads your photos, extracts part numbers and condition, and pre-fills the listing. It doesn't change your allowance or your per-listing cost; it changes how long each listing takes.
Current prices for every plan are on the /pricing page, which is the authoritative version if these numbers ever drift.
After the sale
When an item sells, the flow is short and mostly happens in one drawer in your inventory:
- Prepare the item. Pack it properly — the vast majority of disputes are damage disputes.
- Confirm dispatch. Pick a method: deliver to the Parduota warehouse, send by courier, send by bus transfer, or self-ship directly to the buyer. Add a tracking number, a photo of the package, and notes if anything about the parcel needs explaining.
- Upload the invoice. Required within three working days of the sale date, via the Attach Invoice button on the sold item. This isn't bureaucracy for its own sake — invoices are what accounting and payment processing run on, and orders get delayed without them.
Three settings worth knowing on day one
Incognito Mode. Available to private sellers. Your identity is hidden from buyers — listings appear as "Stock managed by Parduota.com" and your public profile shows as a private seller. Registered businesses can't enable it, for the EU disclosure reasons mentioned above.
Holiday Mode. Pauses all your listings while you're away or your supply is interrupted, then brings them back. There's a limited number of activations per year, so it's designed for actual absences rather than weekly use.
Listing templates. If your items repeat — same category, same condition language, same shipping profile — save a template once and every future listing starts most of the way finished.
The honest version of the timeline
Account creation: a minute. Application: five minutes, if you have your VAT number to hand. Approval: a review by a person, so it depends on the queue. Your first listing: fifteen minutes, mostly spent on photos. Your tenth: about three, because by then you have a template and you've stopped second-guessing the category.
The first listing is always the slow one. That's not a flaw in the process — it's just where you learn what your items need.
Ready? Create your account, then open /dashboard/seller/apply.
